The Innovator - Summer 2007
The Innovator News from Rutgers Food Innovation Center … Resources and Solutions for Business Growth
Cover image of Blackwell's Organic Sorbetto
Extraction of "Spotlight on our clients - The Blackwell’s Organic Story"
Marcia and Tom Blackwell manufacture and market a line of gourmet, organic, dairy-free gelato and Sorbetto products. Staying true to their vision, “Making your Ideals Taste Great”, Blackwell’s Organics highly acclaimed premium frozen dessert link is now enjoyed by numerous shoppers of Whole Foods and several independent grocers and health food stores.
With the advice and assistance of the Food Innovation Center, Blackwell’s Organic began implementing its strategic plan, including refining its product formulations, designing its packaging and labeling, developing its marketing and promotional materials, and implementing its marketing plans.
Marcia’s advice to new entrepreneurs “is to spend the money needed to get professional advice and assistance – it will save you money and time in growing your business.”
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