Frequently Asked Questions About Blackwell's Organic

Who: Marcia & Tom Blackwell, husband and wife who reside in Long Branch, NJ. Tom's father Charlie and sister Stacy also work in the business.

What: Blackwell's Organic Certified Organic Soy Gelato and Fruit Sorbetto Italian Tradition with a Healthy Twist! Gluten-Free, Dairy-Free, Cholesterol-Free, Vegan, Full of Flavor. Fair Trade ingredients in every pint.

When: We started our company in mid 2005 and began selling our product in January 2006.

Where It's Made: A small commercial kitchen in Red Bank, NJ.

Where To Buy: We sell wholesale to restaurants and retail stores and to individuals via Gelato By Mail.

Blackwell's Organic started with small independent health food stores and specialty food retailers in our local area. Now our products are sold in all the Whole Foods in NJ, 3 in NYC (Bowery, Chelsea and Columbus Circle) as well as specially food retailers in NJ and a few in Bucks County, PA. For more information & for an up to date listing of stores see our where to buy page.

Our Gelato by Mail - our mail order business - we ship gelato anywhere in the USA using FEDEX and dry ice.

How: Our products are handcrafted in small batches about three gallons at a time. We puree all the fruit ourselves and hand-pack every pint. We make our gelato and sorbet on gelato machines we imported direct from Italy.

Why this business?

Tom is lactose intolerant and he wanted a gourmet dessert that he could eat. Our friends enjoyed the product so much they encouraged us to start our business. The perfect time to start the business came when Marcia was laid off from her job.

Why Organic and Fair Trade?

Our business reflects our personal values.

We talk the talk and walk the walk. We organic garden at home, belong to an organic food coop. We buy only fair trade chocolate and coffee for our home and office. Our home is powered by Solar Electric. We believe that fair trade and organic farms and organic food have a positive effect on the community, the environment and our general health and wellbeing.

Quality Organic Ingredients: We use only certified organic ingredients including real fruit and real fruit juice. Our chocolate, cocoa, coffee and evaporated cane juice are Certified Organic and Fair Trade Certified.

Why is your product so expensive?

Cost is relative to value and quality. Read on to see what goes into each pint of Blackwell's Organic Products.

Hand Made / Hand Packed = Exceptional Quality and Taste: Here at Blackwell's Organic, we hand puree all of our own juice to insure freshness and quality and to allow more of that natural pulp, texture, color, and flavor to come through in our products. We split and scrape the vanilla beans by hand for our vanilla gelato and we brew our own coffee for the coffee gelato. No vanilla extract or "natural flavorings" needed! This labor-intensive process is carried out with love and care to assure the freshest and most robust taste. Making small batches (less than three gallons each) allows the highest quality control possible, insuring that you receive the same delicious dessert you expect inside every pint.

How do you set the price of the product? Creating such a high quality product is costly. We price our product based on the cost of producing it, plus a minimal profit margin. Into the calculation goes the cost of ingredients, packaging, labor and overhead.

Blackwell's Organic, LLC - Long Branch, NJ
732.229.8899 (ph) 732.876.0358 (fax)
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